Creative Strategist & Marketing Consultant
Zac Bernauer
Great marketing begins with listening better. I’m a Philadelphia marketing consultant specializing in nonprofit and theater marketing for organizations that want their message to resonate with those it reaches. Your story matters too much for generic marketing.
Who I am
Mission-First
Marketer
I’ve seen too many mission-driven organizations struggle to authentically communicate with their audiences. The disconnect begins with not knowing what actually drives audience connection.
My background in community-based work taught me to read audiences and craft messages that connect with people’s values. As a nonprofit marketing consultant in Philadelphia, I help organizations find their true voice and translate their missions into messages that resonate. I’m particularly drawn to theater marketing because live performance demands that immediate, authentic connection. You can’t fake genuine audience engagement when people are investing their evening in your story.
What I do
helping you connect
your mission and message
Collaboration in Strategy
Marketing only works when people feel heard and known.
As a marketing consultant, I start with your story, what you’ve tried, what has worked, and what is in the way. From there I shape strategy that is grounded in your reality, not pulled from a template.
Data-Driven Creativity
Data comes alive when it is paired with imagination.
I dig into the numbers to see what your audience is really saying, then turn those insights into creative strategies and content that connect. This approach works particularly well for nonprofit marketing where impact stories need both heart and proof.
Audience Connection
Understanding your audience goes beyond demographics.
I help you identify the values, motivations, and communication preferences that drive engagement, then build marketing approaches around those insights. Whether developing theater marketing campaigns or nonprofit donor communications, authentic audience connection drives results.
8+ Years Serving 250+ Mission-Driven Organizations
Case Studies
Strategic Thinking,
Creative Execution
how i do it
Audience-Centered
Communications Strategy
One-on-One
Coaching
Team
Workshops
Personalized
Marketing
Customized Content Strategy
articles
How to Create Unforgettable Theater Experiences
In live theater, the guest experience starts long before the curtain rises.
Ushers and greets play a crucial role in managing lobby traffic, easing long lines, and creating memorable interactions. Learn how front-of-house teams can turn downtime into engagement, boost sales, and build patron loyalty through simple, intentional hospitality.
Mission-Driven Marketing Consultant Reviews
What People Are Saying
